Call Tracking Blog

Lately we've seen several articles decrying call tracking. Most articles point out that there are specific and important ways to use call tracking correctly that DO NOT HARM SEO. These articles advocate call tracking, even after raising concerns.

We're fans of content marketing. In fact, we're big fans of content marketing. We're such big fans that we recently wrote 150 blogs in 50 days to determine if it would increase our traffic and improve our SEO. 

One of the most valuable metrics LogMyCalls provides is the percentage of total calls per campaign, source, etc. that are unanswered. We even keep track of who these callers are so our clients can call them back. It is a useful tool. 

Recently we were in the closing stages of an agreement with a small hotel chain. They loved LogMyCalls. They loved the sales performance benefits via call recording. They loved how simple and elegant LogMyCall is. They wanted to use LogMyCalls to listen to incoming calls and then determine how well their front desk staff and call center agents answered calls. 

Last week we had a great webinar on landing page optimization with Josh Krafchin of Clever Zebo. The full recording of the webinar is on our website. It is a 50 minute webinar and totally worth your time. Put it on in the background as you work. 

Local marketing is a tricky game. The competition is fierce. Every day is a street fight for eyeballs, local market share, and revenue. Local marketing--and local search specifically--is hard. 

Lately some local marketing folks have been claiming that call tracking harms SEO. We have to assume these folks are well-intentioned and intelligent. They're certainly not purposefully trying to dissuade you from using a tool that will give you incredible visibility into your ROI. 

Lately a few local SEO companies having been writing articles bashing call tracking. They claim that it hurts SEO. 

After reading two more blog posts this week about how local SEO can supposedly be harmed by call tracking, we're throwing down the gauntlet. 

Over the past few weeks, we’ve noticed more and more articles being written about Call Tracking and Local Search. The overwhelming number of them have been negative, and would have local businesses worrying about non-existent issues with call tracking.