Call Tracking Blog

Sometimes asking the right question is more important than getting the right answer. These are 4 questions that every marketer should ask before they make decisions. 

What is the difference between an SMB that fails and an SMB that succeeds? 

Last week our resident SEO expert, Jeremy 'The Bomb.com' Fagergren, wrote an article on Blog.LogMyCalls.com titled Black Hat SEO: Go Ahead, Try It On. 

Recently we partnered with BIA/Kelsey to create an infographic about mobile pay-per-call, click-to-call and the call tracking market. It looks great. And some of the data is staggering. 

By this point hopefully you've all seen the grimace-worthy interview of Miss Utah. If you haven't, here's the video. 

The line between sales and marketing is increasingly blurry. Marketers are being asked to do traditionally sales oriented tasks like interact with leads, send price quotes and even analyze sales data. Salesmen and women are being asked to prospect via social media, creat content, and insert themselves into the lead scoring and lead gen process. 

1) Be Aggressive...Be Be Aggressive

If you're in a BtoB setting, get on the phone. Pound the phones. Don't wait for people to call you. Start pounding phones and generating business. 

Thomas Aquinas spent the latter part of his life writing Summa Theologica--his 1500+ page grand treatise on religion. 

Do...use call tracking to measure the effectiveness of offline advertising.

For example, a company should never launch a direct mail campaign without using call tracking. We partner with some of the biggest direct mail companies in the world.

I started out a couple weeks asking various forums and community groups about the future of SEO companies, specifically the new strategies that they’re going to have to adopt, in light of the large updates to Google. The answers surprised us.