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150 Blog Posts in 50 Days: Staggering Traffic Results After 10 Weeks

  
  
  

In early January I came across a blog post by a guy named Todd Giannattasio. Todd is the owner of Tresnic Media, a marketing company based in New Jersey. Todd wrote a blog detailing what happened when he wrote 50 blog posts in 25 days. His traffic went up, his organic traffic went up, his referral traffic went up, his search queries went up. 

Everything went up. 

So, after reading this article, I thought to myself, "Self, we should do something like this at LogMyCalls. But perhaps, we should do it bigger and more CRAZY! Let's do 150 posts in 50 days."

We published 3 blogs each weekday using Hubspot's CMS on Blog.LogMyCalls.com from Feb 3 - April 13. Most were on call tracking and marketing related subjects. This is blog number 151.  

Weekly Results From Day 1 to Day 50

  Blog Traffic Increase: 210%

Screenshot   All Blog Traffic

  Blog Organic Traffic Increase: 514%

Screenshot   Organic Blog Traffic

  Blog Referral Traffic Increase: 901%

Screenshot   Referral Traffic

  Blog Direct Traffic Increase: 201%

Screenshot   Direct Traffic

    Entire Site Organic Traffic Increase: 69%

Screenshot   Organic Search Traffic

Actual Business Results of All This Traffic

During the three month period of Q1 2013, we signed more new customers than in any other 3 month period in company history. Additionally, leads directly generated via inbound marketing and content increased by more than 800%. 

We actually, believe it or not, stopped many of our paid marketing tactics because, partially at least, of the success of our inbound marketing efforts. 

It worked! 

Also...We Fired our SEO Firm

About halfway through the process--as traffic was increasing--we realized that the vast majority of the traffic was not due to the efforts of the highly paid SEO company we had retained. Rather, it was due to our internal content efforts...150 blogs in 50 days.

Thus, we fired our SEO firm. 

We simply couldn't justify paying them a large sum of money every month when it was very clear that their efforts didn't generate the traffic our efforts were generating. 

A note: We were already leaning toward firing our SEO firm because we had been working with them for about 9 months and just hadn't seen measurable results. The success from our blogging efforts really just pushed us over the edge. 

Another note: We are not advocating that every company fire their SEO firm, or that SEO firms are bad, or that our SEO firm was bad. We're simply stating the fact that we didn't see much impact in 9 months and our efforts were working, so we fired them. 

How Did We Divide Up the Actual Blog Production?

In my role as content manager, I was comfortable producing most of the 15 blogs we produced each week (5 days a week/3 blogs a day).

Other members of the marketing team or executive team produced 2 to 3 original blogs each week to help out. (Their help was greatly appreciated). 

With a company our size, the commitment has to be significant in order to produce 3 unique and useful blog posts a day. After all, we also produce 2 original marketing webinars each week, monthly case studies, a variety of marketing White Papers, and some humorous and awesome marketing call tracking videos.

As you can see, content marketing strategy is critical to our business model. All of this requires commitment.

SO...we're going to continue to produce 3 unique blogs each day for as long as we can. For the forseeable future, we're going to continue to generate more unique content, more great blogs, and more sweet webinars. 

This blogging effort has permanently altered our content strategy and marketing efforts.

 by McKay Allen, Inbound Marketing Manager

Comments

A very interesting article! Thanks for posting. It's made me rethink our approach.
Posted @ Monday, April 15, 2013 12:43 PM by Doyle Mortimer
Interesting post, have you done any analysis on how much engagement posts had based on specifics? E.g. did posts with a particular number of words have a better engagement level? I saw something that Deejan SEO recently did that suggested there was a particular length of blog post that worked best for them. That would be interesting to see.
Posted @ Monday, April 15, 2013 12:55 PM by Trevor
blogging pays off. i guess your metrics showed it?
Posted @ Monday, April 15, 2013 1:43 PM by david hite
McKay, I would have fired the SEO company too (haha). As an SEO, we pride ourselves on improving both rankings and traffic. If we can't do either, we need to admit it, and move on. I can't speak specifically to the company you were working with but you discovered something that most people overlook - SEO today is as much out Content as it is optimization. 
 
The companies that are winning online are focused on producing original quality content for their niche. Logmycalls has proved this (with your help of course). You can only generate engagement, a key ranking factor, when you are relevant, original, and produce value.  
 
I encourage you to continue developing new content not only for your blog but also your webinar series. You are creating value each day and as a result, are seeing the positive impact!
Posted @ Monday, April 15, 2013 2:14 PM by Upward SEO
Interesting looking results but how many visits are you talking about here? Tens, hundreds, thousands? 
 
Makes a big difference.
Posted @ Monday, April 15, 2013 3:25 PM by Darnell Jackson
Hi, 
That's cool example how (in long term) business should think about their website's. That's not about tricks but specific content. 
 
BTW how did you plan topics for the blogs? Did you choose some general topics about your business or more specific like "how to..." etc.?
Posted @ Monday, April 15, 2013 3:30 PM by Szymon
I actually experienced the same results when we were doing many blogs. Although not nearly as many as you did. it works. Here is my current situation, GoDaddy is now hosting my domain. No where to blog to make an impact. So I am desperetly asking for advice, as business has been very bad. If things don't change I may have to close doors. I am despertly where should I blog from? Blooger, word press? I own a 22 yr old successful cleaning svc. I have done everything I can possibly do, and my phones r almost dead as a door nail. Could u advise me? Anyone?I thank you for any help you can give me. thank you. Debra520-575-1065 if you could call. Thank you again. I am happy for you and your success.
Posted @ Tuesday, April 16, 2013 12:16 AM by Debra Long
G'Day, My name is Michael Alvanos and Bipolar is My Demon. 
 
I have recently started a new online business....After many unsuccessful ( & many successful) attempts over the last 13 years online and another 26 years offline, I feel I'm experienced enough to share with others in this community. 
 
Being Bipolar adds another dimension to my life and I would like share this with many..... 
 
To make sure you will remember our first contact, I have included a short video below. Please let me know if you get a kick out of it ;) and feel free to share... https://fbpostmagic.com/posts/TUFHSUNQT1NULTUzODU= 
 
Hopefully this will be the start of many good conversations!  
Michael
Posted @ Tuesday, April 16, 2013 12:45 AM by Michael Alvanos
Yes, I would also like to know how you planned topics for the blogs and how long they were?  
 
Did you choose general topics about your business or more specifics? 
 
Thank you for posting your results! Makes me rethink my lead generation strategy. 
 
Sal
Posted @ Tuesday, April 16, 2013 3:29 PM by Sal Harper
Thank you for sharing these results, I had a similar experience when I stopped focusing on seo and focused on blogging twice a day for a month.  
 
I will be refocusing my efforts now also.
Posted @ Tuesday, April 16, 2013 3:32 PM by Steve Parr
those improvements are on blog.logmycalls.com or logmycalls.com?
Posted @ Tuesday, April 16, 2013 6:18 PM by Fahad
Very good information.Thanks For sharing. 
 
Seo
Posted @ Tuesday, April 16, 2013 9:09 PM by Vikalp
As part of the marketing team at LogMyCalls, I can answer some of those questions.  
Fahad: blog.logmycalls.com is a subdomain, so the improvements are for logmycalls.com. 
 
Sal: We had a brainstorming session and listed hundreds of blog titles on a spreadsheet. We then went through and picked titles we wanted to write on. Any time somebody had an idea for a blog, they would put the blog title on the spreadsheet. If you look through the blog you'll see that all blogs are specific to our industry and function, so we could use relevant keywords. Some are obviously more targeted than others. We also considered our content needs; for example, if sales needed a middle of the funnel piece of content, we'd use that need to stimulate a blog post. If we released a new feature to our product, we'd blog about that.  
 
Blog length: most blogs are between 600-700 words in length. That's a good length to provide useful content and get in your keywords. That said, Seth Godin's blog is usually less than 100 words, and his content is very insightful.
Posted @ Wednesday, April 17, 2013 12:12 PM by Mike
We've also written two articles specifically addressing Q&A on this experiment.  
 
- Content Marketing Q&A: Our 150 Posts in 50 Days Experiment 
http://blog.logmycalls.com/bid/284673/Content-Marketing-Q-A-Our-150-Posts-in-50-Days-Experiment 
 
- More Q&A About Our 150 Posts in 50 Days Content Marketing Experiment 
http://blog.logmycalls.com/bid/284969/More-Q-A-About-Our-150-Posts-in-50-Days-Content-Marketing-Experiment 
 
Posted @ Wednesday, April 17, 2013 1:40 PM by McKay Allen
I read that same article that you mentioned from Tresnic Media. Your results back up what Todd posted. I think it's time for me to give this serious consideration. Thanks for sharing your results with us. Much appreciated.
Posted @ Wednesday, April 17, 2013 2:07 PM by Candace Chira
More quality content = more long tail traffic. I do not see nothing unusual here. My congratulations!
Posted @ Wednesday, April 17, 2013 7:54 PM by Bob
Excellent post. It's something I haven't understood about the SEO companies over the past several years. It's so clear that SEO is now basically just content marketing, and yet many SEO companies still do the same generic coding tactics that haven't really worked for years. I had a client once that worked with an SEO company and had me do their writing, and they still insisted that bolding keywords and keyword meta tags were an extremely important part of SEO.
Posted @ Friday, April 19, 2013 3:24 PM by Micah Abraham
Great point Micah. Content is the new SEO!
Posted @ Sunday, April 21, 2013 5:18 PM by McKay Allen - LogMyCalls
good information share thanks  
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and my new article site post your free article here  
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Posted @ Monday, April 22, 2013 11:52 AM by west sharma
Great article, I will definitely be testing out this technique in the coming weeks. Thanks.
Posted @ Wednesday, April 24, 2013 9:10 AM by Sophie Walter
Thanks for posting your findings and metrics. I do have a question on your content. How did you not run out of useful items to write about? Did you plan this project out or was it a do as you go? 
 
I look forward to starting the same to help our new energy business get off the ground at OurAmbit.com. What pointers would you give us? 
 
Thanks again for your share. 
Paul
Posted @ Thursday, April 25, 2013 10:35 PM by Paul Truman
This is amazing. Good work to all who built up your blog!
Posted @ Friday, April 26, 2013 8:52 AM by Meghan
As Head of SEO for an SEO firm, almost the first thing i do nowdays is create a content strategy with my clients, it is almost the most important thing that you can do now after all the google trends but even more then that. GOOD CONTENT IS EVERGREEN, it will always be good for you! it will give you traffic, authority, and will make people realise what an experts you really are in your field
Posted @ Saturday, April 27, 2013 4:38 AM by Or Zilberman
the good latest informasion and more the good qulity conten and high run to all file
Posted @ Saturday, April 27, 2013 5:28 AM by west sharma
Awesome idea. I'll give it a try.
Posted @ Monday, April 29, 2013 5:39 AM by tetsuo
Thanks for the comments everyone! We came up with all the titles and topics in a spreadsheet prior to starting the writing process.
Posted @ Monday, April 29, 2013 10:00 AM by McKay Allen
I guess I am a bit of a different kind of SEO company. I think it is a total package deal. I start with website optimization and directories, but definitely post on the blogs for all customers everyday. Once the website is optimized and all of the basic is done..the SEO part is complete..It is now a maintenance thing with the blogging and social media..Has been working great for my customers. They are all running on the first page of the searches....Good Info
Posted @ Thursday, May 02, 2013 7:15 AM by Rose Richmond
Wow good work!! That is amazing.. I will give it a try.
Posted @ Sunday, May 05, 2013 9:27 AM by James
We fired our SEO people last year and now do it so well in house that we need someone to help with the extra work we get. Google Lance Wallach to how we have put him all over the net. We are geting calls from people we do not know to help them get the word out, and we need people to do it as that is not our business.
Posted @ Wednesday, May 08, 2013 8:04 AM by lance wallach
First, congrats on being smart and for putting in the hard word required to create so much outstanding content. The one thing I didn't see you mention in this or in the two Q and A posts, was what kind of social and general outreach you engaged in for the posts. Did you change social media or link outreach methods or efforts from before, or did that level of effort and methods remain the same as before? Obviously, you expended a lot more effort on the content creation side, but I'm wondering how much extra effort, if any, was put into the promotion side of the content. And in addition to the question of additional effort, did the method of promotion change or not? Thanks for sharing this case study.
Posted @ Wednesday, May 08, 2013 11:53 AM by Donna D. Fontenot
Ok, results look great. Will give this system a try :)
Posted @ Thursday, May 09, 2013 4:59 PM by Creatifox Web Design
This is one of the best articles I've read that demonstrates the value of blogging. Congratulations on your results and thanks for your explanation!
Posted @ Friday, May 10, 2013 9:31 AM by Kristen
Wow, those are remarkable results! Great job. 
 
Looks like I need to up my productivity lot. Have been procrastinating quite a lot, but when I see the results your content management strategy delivered, I just need to get over myself ;-)
Posted @ Thursday, May 30, 2013 6:55 AM by Robin
Quite an impressive job. You must be not only very creative to come up with so much blogtitles in this short amount of time, but also very persistent to accomplish the job. My compliments!
Posted @ Tuesday, June 25, 2013 4:28 AM by Harry Heijligers
What about your conversions? Did you experience an increase in form submissions for the demo you offer or an increase in telephone calls?
Posted @ Sunday, August 04, 2013 3:26 PM by Pedro Da Silva
I have been told that you shouldn't post too often because it won't give you time to promote your article and let it catch momentum on social networks. Thoughts?
Posted @ Monday, August 12, 2013 12:16 PM by Amy Blitchok
hi, Thank you for sharing these results, I had a similar experience when I stopped focusing on seo and focused on blogging twice a day for a month.  
 
I will be focusing my efforts now also.
Posted @ Saturday, August 17, 2013 12:24 AM by Neha
nice article i am new blogger an your tips are very helpful with me thanks for sharing.
Posted @ Saturday, August 31, 2013 8:08 AM by hiren
These are awesome results and are very inspiring for any blogger to read! For an SEO firm (more like one guy over here) this is still good news because I never sell retainers or work, always knowledge and coaching. This is a technique (although not 150 like you guys did) that I have advocated for some time now. Great job!
Posted @ Wednesday, October 09, 2013 3:31 PM by Scott
Very good presentation of the useful information buddy, I got nice information from your site thank you very much Check my site once
Posted @ Monday, October 14, 2013 12:29 AM by chinnu
Thank you very much for the useful info! We have tried different SEO techniques, but never this one. One question if I may - we have a very small number of people working for in the company, and writing unique posts so very ofen is impossible. I have however found so much useful information online that I would love to share with our clients. Briefly describing content of the article and sharing it in a post - would that be a good idea?
Posted @ Thursday, December 12, 2013 11:11 AM by Anna
Good question Anna. I wouldn't copy and paste content from other sites. However, I would--and often do--use other articles/blogs/studies as the idea for a blog post I produce. Does that makes sense?
Posted @ Thursday, December 12, 2013 11:16 AM by McKay Allen
Yes, thank you! Will be trying it in the nearest future!
Posted @ Thursday, December 12, 2013 2:40 PM by Anna
If you put together this strategy and perform it diligently it will have the same effect. Just saying this looks like a good idea and curating your posts and staying stagnant without following through justify the received traffic. Just my opinion...great post.
Posted @ Monday, December 16, 2013 4:45 PM by Jamie
This is the exactly what I was looking for. 
 
I wonder though, do you know the effects of such an act with a blog that is at ground zero? 
 
I have been wanting to try such a thing but I have no time and I am working on 4+ separate sites at the moment so i'm sort of stuck for which to focus more on. 
 
Great article!
Posted @ Monday, December 23, 2013 7:48 AM by Matthew
What were the actual traffic number in this case study?
Posted @ Sunday, January 26, 2014 6:10 PM by Dionne
This proves, especially to business owners who think that blogs are overrated when it comes to attracting new customers, that blogging can work for them. They have to start one and create their own story, that one day can lead them to writing a blog post like this one, sharing the results from their hard work.
Posted @ Monday, January 27, 2014 9:16 AM by Philos
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