A BETTER Guide to Call Tracking and Local Search
Over the past few weeks, we’ve noticed more and more articles being written about Call Tracking and Local Search. The overwhelming number of them have been negative, and would have local businesses worrying about non-existent issues with call tracking.
Let’s look at a recent article by Mike Blumenthal, titled “A Guide to Call Tracking and Local Search”. It’s gotten quite a number of people sharing and has most of the usual old school rhetoric when dealing with circa-1990’s call tracking.
Mike quickly demonizes call tracking saying that it’s “easy to use improperly” and “can cause on-going problems in local and a great deal of damage.” He continues saying, “it is suggested as a tactic to unsuspecting businesses."
Wow! I’m a pretty skeptical person, in general, so when I hear comments like this referring to a certain technology, my first reaction is: “Pics! Or it didn’t happen!” Does he have ANY statistics, case studies, reports, analytics, diorama, or posterboard drawing to back up these claims???
Now, Mike and many other marketers, when they talk about having a consistent NAP+W (Name, Address, Phone, Website) across the web, they are completely in line with what Google has put in its guidelines.
We don’t argue with Google. W
e totally agree that you should follow the guidelines and have your main phone number on your Google+ local page, other directories, on your website. BUT!!
And here’s the really cool thing! Those of us in the Call Tracking industry have already solved this! That’s right. Stop listening to the doom and gloom speech and see the glorious technologies that exist! We can now dynamically change that phone number, depending on a variety of situations. Other companies offer one or two solutions, but we’re the only one with the complete package solving for any situation. You can read more on these here in our blog.
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Secondly, Mike and others, would have you worrying about “dirty numbers” or call tracking numbers that are “frequently loaned” to a business. He would scare you into believing that you could lose control of your numbers and people would end up calling some other business.
I’m really not sure where he’s getting his info (mostly ‘cause he doesn’t give his source).
He should have called LogMyCalls. If he would have called us, I’m sure his article would have turned out VERY different. Here at LogMyCalls, we don’t offer “dirty numbers” and once a customer buys a call tracking number, it belongs to them. Period.
Next, he would have local business owners believe that using call tracking numbers is somehow a complicated process. When in reality it’s actually very easy. Ready for some stats? One of our first clients was spending thousands of $$ on Yellowpage/Phonebook ads and very little in online marketing. They believed that most of their calls were coming from the Phonebook. We offered them a couple of call tracking numbers to use. After a month, they were shocked to see that 80% of the calls were coming from their website! Immediately, they stopped paying the thousands to the phonebook, started doing some online marketing and what happened in the second month? Their ROI increased over 300%!!! Their 3rd and 4th month saw similar increases.
And these weren’t tech gurus, they didn’t have computer science degrees. These were local business guys, struggling to make their way in this economy.
It’s impossible to prove a negative. What we can say is that we have thousands of clients, and NOT ONE has ever been penalized by Google, nor had any negative results in rankings from using our call tracking.
The Bottom Line
Do not let old-school marketers scare you. Do your own research. When you’re ready to significantly boost your ROI, give us a call.
by Jeremy I Fagergren, Internet Marketing Manager