300 Blogs in 100 Days: Traffic Results After 20 Weeks
20 weeks ago we started writing 3 blogs each day. After 10 weeks (50 work days) we wrote our now-famous 150 blog posts in 50 days blog.
It was featured in ViralBlog, Direct Marketing News, SES Magazine and elsewhere. Our 150 blogs in 50 days experiment was the talk of the online marketing world for a few days.
During those first 50 workdays, our traffic increased, our organic traffic increased, our referral traffic increased, and our direct traffic increased. After 50 workdays there were substantial increases in every meaningful traffic metric.
So...we decided to do it for another 50 days. Now, after 10 more weeks, we've written 300 blogs in 100 days. That's over 210,000 words.
So...did it work?
Yes, but the benefits haven't been as substantial as they were for the first 50 days. You'll see from the Google Analytics screenshots that the traffic is still increasing, just not as quickly as it was during the first 50 days.
Weekly Traffic Results from from Day 1 to Day 100
Note: At the conclusion of the first 50 days (10 weeks) we wrote the 150 blogs in 50 days blog. This specific blog generated massive traffic to our blog and to our whole site. You'll see the spike in the screenshots. That blog was--and still is--our most popular blog ever. Since that bump in week 11 and 12 the traffic tapered off a bit, but it still rose overall.
Blog Traffic Increase (Day 1 to Day 100) 861%
Blog Organic Traffic Increase (Day 1 to Day 100) 3489%
Blog Organic Traffic Increase (Day 50 to Day 100) 32%
Blog Direct Traffic Increase (Day 1 to Day 100) 288.6%
Blog Referral Traffic Increase (Day 1 to Day 100) 1435%
Our content strategy is still working, but the traffic increases are tapering off as time goes on. Traffic is not increasing as quickly or as dramatically as it was at the outset.
However, it is still working. Traffic is still growing. Blog.LogMyCalls.com now accounts for 40% of our website's total traffic volume.
Organic traffic continues to grow. Growth in referral traffic and direct traffic are not nearly as substantial as organic traffic. However, I would argue that organic traffic is the most important metric, and it keeps going up. So, we're happy.
We'll continue blogging A LOT, but probably not 3 times each day. We'll go to 1 time a day and see what happens. If traffic starts to dip, we'll go back to 3 times each day.
Also, you may recall that one of the more controversial things we said in the 150 blogs in 50 days blog was that we fired our SEO firm.
They're still fired and we still don't regret it.
Of Blog Leads and Blog Promotion
We make sure that every blog has Google+ authorship and every blog has a CTA. The number of White Paper downloads sparked by our blogs is still increasing every month.
Some people have asked us what we do to promote the blogs we write. Here's the answer: social media
We share each blog via our corporate social media accounts. Our employees are encouraged to share content via their personal social media accounts as well. We are doing ZERO paid promotion of our blog.
The majority of the traffic is generated via Google organic search. Google is indexing--and apparently liking--our content.
by McKay Allen, Inbound Marketing Manager